"Experience the essence of Hettich!" This could very well be the standout moment for furniture crafting enthusiasts at HOLZHANDWERK 2024. The message is clear: an equal partnership. Despite its global scale and international focus, Hettich eschews a one-size-fits-all mentality. "For us, a solution only becomes optimal when crafted together. We're committed to engaging deeply with the trade, fostering connections across the industry's innovative spectrum," explains Sales Director Jan Hübschmann, capturing the spirit of collaboration. At Hettich, this partnership is grounded in the reality that many of its sales team are experienced cabinet makers or wood technicians themselves. By actively participating in regional woodworking associations and forming networks within the industry, Hettich has created platforms for open, wide-ranging discussions on various challenges and opportunities, such as the Innovation Pioneers initiative. This commitment to dialogue has propelled Hettich's service capabilities to new heights, offering tangible benefits at every stage of the value chain for trade businesses.

Dialogue and Networking Opportunities
Hettich prioritises open dialogue as the foundation of a successful partnership, especially at HOLZ-HANDWERK. Beyond the exhibition's standard hours, Hettich's Open Bar concept offers a unique space for conversations to flourish over a chilled post-work beer, fostering an informal yet engaging atmosphere for idea sharing.

Practical Service Demonstrations
Hettich's stand not only features groundbreaking products like FurnSpin and other innovative furniture concepts but also introduces a hands-on service experience. Visitors can navigate through a custom-designed service loop to assess how Hettich's offerings can streamline planning, procurement, and assembly processes. This practical approach allows each visitor to gauge the relevance and advantages of Hettich's services for their own operations. Among the highlights is a focus on CAD planning, with daily presentations from various Hettich CAD partners, offering firsthand insights and tips.

Paul, Hettich's assembly expert, will be eager to gather feedback for new instructional videos, ensuring easier installation processes. Special promotional offers on Hettich assembly aids and the chance to win in the grand prize draw add further excitement to the event.

Illuminating Furniture with Emotional Resonance
In today's market, no furniture concept is complete without an integrated lighting solution. Hettich, in partnership with Halemeier, will showcase innovative LED lighting solutions from their stand, demonstrating the transformative effect of light on furniture's aesthetic and functional appeal. The "LightTower," featuring AvanTech YOU drawers with sophisticated LED lighting, will highlight the emotional impact of lighting in furniture design. For those unable to attend HOLZ-HANDWERK 2024 in Nuremberg, Hettich offers an online platform to explore all showcased solutions: https://web.hettich.com/de-de/inspiration/messe-events/holz-handwerk