Advantages of a subsidiary in Vietnam
The official establishment of the company in Vietnam marks an important step in view of the growing furniture market. This strategic investment of the Hettich Group has shown their long-term vision to expand and drive sustainable developments in growth markets across Asia and continue to become trendsetter and moves markets in its class. Jana Schönfeld, Managing Director of the Hettich Group, explains: ‘We want to be more than just present in the market. We want to become part of the Vietnamese community and share our innovations and experiences from Germany and Italy.’

Local approach: tailored strategies
The establishment of the official branch in Vietnam, which sells Hettich and FGV products, not only enhances sales opportunities but also fosters strong partnerships with renowned local companies. Matthias Bertl, Managing Director of Hettich Southeast Asia, explains: ‘In a rapidly developing market like Vietnam, it is important to understand local conditions. That is why Hettich Vietnam is the only
supplier that distributes unmatched high-quality products and innovations, paired with comprehensive support for professionals, to jointly develop solutions that enrich the lifestyle of consumers across the country. While Hettich Vietnam expands its distribution channels nationwide to enhance visibility and drive growth through strengthened dealer partnerships, it also focuses on getting closer to local design and furniture communities as well as homeowners to deliver the innovative, functional solutions that cater to the local market's preferences.”

Worldwide quality: product portfolio
Hettich and FGV both offer an extensive product portfolio that ideally complements each other and is able to address a various range of market needs across different segments. Uwe Kreidel, Managing Director of FGV, says: ‘With Hettich and FGV, two family-owned companies with comparable roots and shared values have joined forces. Together, we bring 200 years of industry experience and strengths to offer our customers in Southeast Asia real added value. Our presence in Vietnam marks an important milestone on our path to shared success.’